02
AI product engineering
Voice, text-to-speech, video, avatar and chat features built into your product.
From US$2,500
Custom software development
Custom software, built for the day after launch.
We build web applications, APIs, back-end systems and integrations for companies in Pakistan and abroad. The same team designs, builds and runs four AI products of its own, so we build for what happens after launch, not just for launch day.
- Starting point
- From US$3,000 for a fixed-scope first release
- Typical timeline
- 6 to 12 weeks to a first production release
- Engagement
- Fixed-scope project or monthly retainer
- Ownership
- All code and IP is yours, in your repository
01The problem
Why teams come to us.
Most custom software projects fail in the gap between a good idea and a working, maintainable system: a scope nobody wrote down, a demo that cannot carry real users, and code that only its author can change. We close that gap with a written scope, a working build you can click every week, and a codebase that lives in your own repository from the first commit.
We work best with founders turning a validated idea into a product, companies replacing spreadsheets and manual work with software, and teams abroad who want a dependable engineering partner on Pakistan time (UTC+5), which overlaps most of the working day in the Gulf and Europe.
02What we build
What you get.
Web applications
Customer portals, internal tools, dashboards and SaaS products built with React and Next.js, designed to stay fast on a mid-range phone.
APIs and back-end systems
REST and webhook APIs, background jobs, queues and data pipelines, with authentication, rate limiting and logging built in rather than bolted on.
Integrations
Payments, accounting, CRM, messaging and AI services connected to your existing systems, with retries and monitoring so failures surface before customers notice.
SaaS foundations
Accounts, teams, roles, subscriptions, usage credits and Merchant of Record billing: the parts every SaaS needs and nobody wants to rebuild.
Admin and operations tools
Back-office screens for support, refunds, moderation and reporting, so your team stops editing the database by hand.
Rescue and modernisation
Stabilising an existing application: performance fixes, dependency upgrades, tests and a deployment pipeline you can trust.
03Proof
Four products we built and still run
EchoClone, ReVidGen, SpikeGuru and Guftagu are production systems we designed, built and operate ourselves, with accounts, credit-based billing, long-running AI jobs, local and international payments, and customer support. When we scope your project, we draw on systems we keep running every day.
See the productsEchoClone · AI voice and text-to-speech
ReVidGen · AI video generation
04Process
How a project runs.
- 01
Scope
A 30-minute call and a short written brief. We reply with a fixed scope, a price and a timeline, usually within two business days.
- 02
Design
We agree screens, user flows and the data model before writing code, while a change still costs minutes rather than weeks.
- 03
Build in weekly increments
Every week you get a working build on a preview link and a short written update: what shipped, what is next, and what we need from you.
- 04
Launch
We deploy to your hosting or ours, set up monitoring and backups, and hand over the repository, credentials and documentation.
- 05
Support
Thirty days of post-launch fixes are included. After that, an optional monthly retainer covers improvements and maintenance.
05Technology
What we work with.
Front end
- TypeScript
- React
- Next.js
- Tailwind CSS
Back end
- Node.js
- Python
- PostgreSQL
- Redis
- REST and webhooks
Infrastructure
- Vercel
- Cloudflare
- Docker
- GitHub Actions
06Pricing
From US$3,000
for a fixed-scope first release. Larger systems are scoped and priced in phases, so you never commit to more than the next milestone.
What changes the price
- Number of user roles, screens and workflows
- Integrations with third-party systems
- Migrating data from tools you use today
- Security, audit or compliance requirements
07Questions
Custom software, answered.
How much does custom software development cost in Pakistan?
It depends on scope far more than on location. A focused first release of a web application with us starts at US$3,000, and larger systems are priced in phases. We quote a fixed price after reading your brief, so you know the total before work starts.
Who owns the code you write for us?
You do. The code lives in a repository you control from the first commit, and the intellectual property is assigned to you when the related invoice is paid.
Do you work with clients outside Pakistan?
Yes. We invoice as a registered Pakistani company, in US dollars or another major currency, with payment through normal banking channels. Contracts are in English, and we sign a mutual NDA before you share anything confidential.
How do you communicate during a project?
You get a weekly demo with a written update, a shared channel of your choice (Slack, WhatsApp or email), and a named engineer who replies within one business day.
Can you take over an existing codebase?
Yes. We start with a short paid audit: we read the code, run it, list the risks and propose a plan. You keep the report whether or not you continue with us.
What do you need from us to start?
A short brief covering the problem, who will use the software, what exists today, the must-have features, your deadline and a budget range. Send it on WhatsApp or by email; a few paragraphs is enough.
Related services
Often paired with.
03
Website development
Brand sites, marketing sites and landing pages that load fast and rank.
From US$600
Work with us
Tell us what you are building.
Message us on WhatsApp or email a short brief. We reply within one business day with questions, a rough budget range and the next step.